Authentic reviews
Proof before advertising.
Pawloumi will recruit 10 to 20 real dog-owner testers before spending on ads. Reviews, photos, videos, and dog breed or size details will be published only with permission, and never in exchange for a required positive rating.
Product media
Real media, clearly labeled.
Product photos show the current catalogue. The next trust milestone is tester footage: the towel by the door, the dog after a wet walk, and selected-language captions attached only to approved real home photos and videos.
No staged review claims: future captions will identify tester permission and dog breed or size where available.